Yesterday I was shopping in my local Tesco. It is never a great experience, as whenever I leave I always feel physically worse than when I first walked in, which I guess is the equivalent of wandering into a room full of radiation.

I figured it was just a part of life.  I blamed genetics, like a Fish struggling to swim in the Sahara Desert, I had similar struggles down the fruit and veg aisle.  Every 5 minutes a new symptom would appear, first the headaches, then dizziness, and after a while my nose started bleeding.   By the end of the shopping trip I was wheeled out on a wheelchair and signed off work for 2 weeks.

I thought I was truly allergic to shopping, but that was until I discovered Waitrose.  If you are not aware of Waitrose, they are a higher class rival.  But what made it more pleasant? Was it the lack of screaming children and chavs?  Probably.

But it was also because of the lack of signage.

In Tesco and most other stores there is an overabundance of signage everywhere. Around every corner there would be a sign screaming “SALE!” or “BUY ONE GET ONE FREE!”.
Imagine if these signs were people, screaming those very words at you around every aisle. Wouldn’t it drive you mad?  Would it make you slightly irritable? It would at least be enough to send you into a bad mood.
But of course, this is signage, so rather than straining my ears it is in fact straining my eyes, which then gives me an irritable headache.

So there you have it. If you are like me and supermarkets seem to make you feel awful, just avoid the ones that try to throw too much information at you, and you might just live a little longer.